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Marketing Digital Analyst

Company: Orlando Health
Location: Orlando
Posted on: August 18, 2019

Job Description:

Marketing Digital Analyst - MARKETING - DIGITAL/ANALYTICS - Full Time - First - req11555 Orlando Health is a $3.8 billion not-for-profit healthcare organization and a community-based network of hospitals, physician practices and outpatient care centers across Central Florida. The organization is home to the areas only Level One Trauma Centers for adults and pediatrics, and is a statutory teaching hospital system that offers both specialty and community hospitals. More than 3,100 physicians have privileges across the system, which is also one of the areas largest employers with more than 20,200 employees who serve more than 97,000 inpatients, more than 2.5 million outpatients, and more than 4,800 international patients each year. Additionally, Orlando Health provides more than $360 million in total value to the community in the form of charity care, community benefit programs and services, community building activities and more. Additional information can be found at .The Marketing Digital Analyst leads digital analytics and competitive benchmarking efforts, and reports on and makes recommendations for the optimization of marketing campaigns and products.Education/Training

  • Bachelor degree is required
  • Quantitative and statistical skills. ExperienceFive (5) years of experience in digital research/web analytics.Essential Functions
    • Manages and performs requirements analyses, business impact analyses, integration testing and/or system testing, and other quantitative and qualitative research deemed necessary to support digital initiatives and projects
    • Produces weekly/monthly and ad-hoc analyses and leads the development of reporting dashboards and custom reports for the marketing department and executive staff.
    • Proactively performs ongoing competitive analyses to identify opportunities for improvement of all processes and tools used in the execution of marketing activities.
    • Assists with project management by reporting on schedules, project scopes, progress, assets, and performance of digital marketing efforts
    • Designs, implements, and modifies standard and/or customized Customer Relationship Management (CRM)databases and configuration changes.
      • Collaborates with and educates marketing department staff to leverage new and existing features within web analytics, CRM, Physician Relationship Management (PRM), and other marketing tools.

Keywords: Orlando Health, Pinellas Park , Marketing Digital Analyst, Advertising , Orlando, Florida

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