B2B Marketing Manager
Company: Davidoff of Geneva USA Inc.
Location: Pinellas Park
Posted on: September 11, 2022
A strategic shift is taking place at Davidoff to deliver an
impactful experience across all touchpoints. The newly formed
Customer Experience department is establishing standards,
collecting data, and managing interactions to create consistency
and drive towards our greater Customer Success initiative.
This individual will be responsible for the development,
implementation, and ongoing evolution of the B2B customer digital
marketing experience. Mainly, the delivery of end-to-end creation
and execution of Email Marketing Campaigns (Planning, Scheduling,
Development, Testing, Deployment, Reporting) to support sales and
awareness of products and events.
Once Marketing Cloud is implemented, the role will focus on the
execution of all related no and low-touch marketing activities. Key
metrics reporting and monitoring will be required for commercial
success. In this role, you'll have a hybrid work schedule which
includes work from home and assigned office days.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
The B2B Marketing Manager, in alignment with our CX, Marketing,
Sales, and Brand Directors, will be responsible for developing and
deploying multi-channel audience marketing campaigns to increase
awareness, engagement and growth for the brand's B2B business.
Copywrite and execute on email and SMS campaigns to drive
awareness, interest, and engagement. This includes creation of
landing pages, websites, and direct mail.
Drive an audience-centric marketing approach and bring together our
various product offerings into a unified proposition. Develop
needs-based, differentiated messaging and content with a focus on
cohesive solution narratives for our target segments and
Coordinate product launches and new releases based off Commercial
and Marketing calendars, including campaigns and activities to
support customer acquisition and retention, by collaborating across
Sales, Operations, and Marketing. Assets creation varies, mostly
premade by the Creative Production department.
Responsible for developing an understanding of our segments by
working with the sales team and business analysts to gather
insights about customer needs, use cases, and buying process.
Within SAP Marketing Cloud, create and deploy emails as well as
landing pages and forms. This includes construction and maintenance
of automated campaigns and programs (e.g. nurture, reengagement,
cart abandonment, and new contact creation). Automate recurring
tasks, where applicable.
Collect insights from field team to create different and innovative
point of sale activations, evaluating data and insights from
promotion performance, customer and consumer feedback, competitor
Actively involved in analyzing product performance providing
timely, relevant, and insightful feedback. Produce reports to
analyze performance of all online marketing campaigns and
promotions, consistently monitor and improve data quality to drive
local traffic and sales.
Create automated digital marketing activities, including email/SMS,
and direct mail assets for:
Themed push campaigns/drip campaigns against Brands, Merchandising,
Crop-to-Shop, Product Launches
Triggered journeys, e.g. against inbound requests, along
Relationship phase, onboarding
Design marketing materials and campaigns for programs, e.g.
RFM Targeting and Growth campaigns
Loyalty/Incentive program campaigns
Sales triggers for no-touch campaigns
Targeted Content for specific segments/audiences, e.g. Appointed
Merchants, Store Managers, Merchandisers
3 - 5 years marketing experience, ideally within an B2B
Experience in creating and executing effective programs to grow
sales, traffic, and/or engagement.
Commercial mindset, ability to work alongside and influence other
Excellent communication skills, able to create an impactful
narrative which convinces both internal and external audiences
Even better if you have experience in one or more of the
HTML coding for landing pages
Understanding customer behavior with products
Conducting user research
Keywords: Davidoff of Geneva USA Inc., Pinellas Park , B2B Marketing Manager, Advertising , Pinellas Park, Florida
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